Bugaboo has been pioneering parenting products since 1999. We design for the future and bring a mindset of innovation, curiosity, and creativity to everything we do. We also pride ourselves on the unrivaled engineering of our award-winning products, which are built to last and crafted to help simplify everyday life for families.

At the core of our business, we believe in doing the right thing and taking responsibility. For our planet, we’ve pledged to reduce our CO2 emissions to net zero by 2035. Our B Corp Certification™ also reflects our commitment to accountability, transparency, and making products with a smaller impact. For our people, we focus on diversity and creating an environment where everyone feels heard, safe, included, and valued. This commitment to our company culture spans our global teams, from our HQ in Amsterdam to our owned factory in Xiamen, China.

We’re passionate about unlocking potential, and we’re driven to revolutionize our industry again and again. Together, we’re shaping a new future — do you want to join us for the journey?

The role

We require an ambitious and creative conceptual thinker, with solid design skills and a hands-on mentality. Someone that can come up with a core thought and creatively deliver it across multiple channels and outputs – from creative strategy to campaign creative, branding, retail design, digital content and much more.

You will work closely with our Head of Creative to develop and ensure high level execution of the projects artistic vision, as well as collaborating with various teams including brand management team, content team, digital team, copywriters, and various stakeholders. 

You are part of the Global Brand & Creative team and report to the Head of Creative.

What will you do?

• Lead the art direction, concepting, design, and visual execution for campaigns including product launches, and brand initiatives. 
• Lead creative briefs from start to finish, including on set production, and oversee the team’s executions across touchpoints; hold them to the highest of standards.
• Maintain and evolve the brand’s visual identity and design guidelines, in close collaboration with our brand designers.
• Lead art direction and graphic design for monthly social media roll-outs, developing adaptable layouts and storytelling formats that reflect Bugaboo’s brand identity.
• You critically listen and respond to creative briefs, understanding if and where there are gaps and where the opportunities are. 
• Collaborate with fellow creatives, and oversee external freelancers, illustrators, copywriters etc. to help them deliver against the brief.
• Partner with the Social Media Team to together with the team translate content strategy into visually striking, platform-specific assets.
• Stay ahead of design trends, cultural moments, and emerging technologies including AI, to inspire fresh, relevant creative.
• Present your work with confidence, passion and enthusiasm.
• Show a collaborative work approach with the broad team, whilst possessing strong ability to work autonomously.
• Oversee and mentor designers, copywriters, and freelancers to ensure high-quality creative output.

What you bring to the table 

• 7+ years of design/creative experience, with at least 3–4 years in an art direction role (in-house preferred), ideally within the premium / high end sphere within lifestyle or durable goods brands. 
• Strong portfolio showcasing concept development, campaign work, and multi-channel design.
• Experienced and comfortable driving creative on set.
• Strong ownership, project management, collaboration, and presentation skills.
• Ability to balance creative vision with strategic goals and business needs.
• You’re fluent in English (Bugaboo is an international company).
• You’re able to work independently and with diverse groups of people, with mutual understanding and respect.
• You take ownership and learn from mistakes.
• You want to be the best you can be, while remaining authentic, confident, and true to yourself.
• You’re ambitious and approach every day with an open mind, eager to learn and grow.
• You are hands on and able to think fast and adapt to evolving situations.

What we offer

• An enthusiastic team of friendly and driven colleagues, who believe in our mission and love the brand.
• A chance to shape and grow the visual voice of a leading brand.
• A fast-growing international work environment in which you can make a difference and develop yourself further.
• Flexible and hybrid working, with the opportunity to work from anywhere in the world for 8 weeks per year.
• 25 paid holiday days per calendar year and an additional day for every year of service (up to 5 years), plus days off for your birthday and volunteering activities.
• Free access to the OpenUp wellness hub, including monthly well-being webinars and individual coaching with mental health professionals.
• Bicycle lease plan: a monthly contribution of up to €50 to support you in leasing a bicycle.
• Eligibility to participate in Bugaboo’s bonus plan.
• A Bugaboo stroller if expecting a baby, and a “friends and family” discount of 20% off.
• Paid parental leave for primary and secondary caregivers (based on eligibility).
• Commuting reimbursement: Bugaboo refunds 100% of public transport costs or €0,19/km when traveling by car/bike/scooter-motor.
• Work-from-home allowance plus home-office set-up budget.
• A pension plan, disability insurance, and discount on your supplemental healthcare insurance.

Once you apply

If you're selected as a potential candidate for the role, a member of our Talent Acquisition team will reach out to continue the conversation.

When there’s mutual enthusiasm, you’ll be invited for a first interview with the hiring manager. If that goes well, we’ll proceed to a second, and possibly third (incl. business case) interview to explore your connection with Bugaboo in more depth and discuss how we can add value to each other.

Ready to join the Bugaboo team? Apply now.