Bugaboo has been pioneering parenting products since 1999. We design for the future and bring a mindset of innovation, curiosity, and creativity to everything we do. We also pride ourselves on the unrivaled engineering of our award-winning products, which are built to last and crafted to help simplify everyday life for families.

At the core of our business, we believe in doing the right thing and taking responsibility. For our planet, we’ve pledged to reduce our CO2 emissions to net zero by 2035. Our B Corp Certification™ also reflects our commitment to accountability, transparency, and making products with a smaller impact. For our people, we focus on diversity and creating an environment where everyone feels heard, safe, included and valued. This commitment to our company culture spans our global teams, from our HQ in Amsterdam to our owned factory in Xiamen, China.

We’re passionate about unlocking potential, and we’re driven to revolutionize our industry again and again. Together, we’re shaping a new future, do you want to join us for the journey?

About the Team

The Global Brand Team is a strategic marketing function that is responsible for building a compelling and consistent consumer-centric brand. As a Global Marketing Intern, you will support the Global Brand team in their mission and bring to life the Bugaboo brand positioning across all communication channels and touchpoints.

Your mission

As a GTM Marketing Intern, you'll play a vital role in supporting the execution of global Go-To-Market strategies. You'll assist the GTM Manager in campaign planning, asset coordination, toolkit optimization, and cross-functional alignment across markets. This is a hands-on role offering an exceptional learning opportunity in international campaign rollouts and cross-departmental collaboration.

Your responsibilities

• Assist in campaign planning and execution for global product and brand launches.

• Help optimize templates and toolkits to ensure consistency and usability for local markets.

• Maintain and regularly update the global marketing calendar to track milestones and deliverables.

• Support coordination across internal teams (Brand Team, CRM, Performance Marketing, Design, Local Marketing, etc.).

• Participate in project management tasks, including documentation, task tracking, and stakeholder updates.

• Assist in the creation of internal communications (e.g., presentations, newsletters).

• Conduct competitive analysis and benchmark global campaigns and GTM strategies.

What You’ll Learn

• How to roll out large-scale, international marketing campaigns.

• The role of GTM in aligning product, brand, and channel marketing strategies.

• Effective cross-functional collaboration in a dynamic global marketing team.

About you

• Currently pursuing a degree in Marketing, Communication, Business, or a related field.

• Excellent communication skills in English (written and spoken).

• Proficient in presentation design.

• Strong attention to detail and rigorous execution.

• Familiar with or eager to adopt Agile ways of working.

• Creative, self-motivated, and organized with a proactive mindset.

• Team player with a strong interest in brand and consumer marketing.

What we offer

• Direct mentorship from the Senior Global GTM Marketing Manager;

• An opportunity to gain hands-on experience with global product launches and brand campaigns.

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;

• An inspirational, inclusive, international work environment in which you can make a difference and develop yourself further;

• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor);

• A laptop;

• Monthly internship allowance of 500 EUR;

• A great office located in Amsterdam Zuid-Oost;

• The possibility to learn, develop yourself and grow in responsibility and position.

Interested?

After you submit your application (cover letter, portfolio if available and résumé), the Hiring Manager will be in touch with you to continue the conversation. If it leaves both you and us with a positive vibe, you'll then have the opportunity to have a 1st interview with them. If that meeting goes well, we'll move on to the 2nd interview, and there's an optional 3rd interview to dive even deeper into your fit for Bugaboo.

Are we both still as enthusiastic about the possibility of working together by the end of this process? If so, you'll be one step closer to receiving an offer to join the Bugaboo Team and be a part of our exciting journey.

If you think you can make a difference to our team, we would love to hear from you. Go ahead and apply!