At Bugaboo, we’ve been revolutionizing parenting products since 1999, setting the standard for premium design, durability and functionality in strollers and beyond. As pioneers in our field, we didn’t just create products. We sparked a global movement, redefining what parents could expect from everyday essentials. Today, we’re proud to be an iconic brand in our sector, trusted by families worldwide.

Innovation, design, sustainability, and quality are at the heart of everything we do, and our award-winning products are a testament to our commitments. Designed for the future and crafted to empower families, Bugaboo products are made in our very own factory, ensuring unrivalled craftsmanship and testing beyond industry quality and safety standards.

But we believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.

We’re passionate about unlocking potential, and we’re driven to revolutionize our industry again and again. Together, we’re shaping a new future , do you want to join us for the journey? 

The Internship

The Global Brand Team is a strategic marketing function that is responsible for building a compelling and consistent consumer-centric brand. As a Global PR & Influencer Marketing Intern, you will support the Global Brand team in their mission and bring to life the Bugaboo brand positioning across PR and Influencer marketing initiatives. You will support the development and execution of global marketing strategy, plans and campaigns for new and existing products. Join our team at our headquarters in Amsterdam for 6-12 months ideally starting in February 2026!

Your responsibilities

• Help with managing global press releases, media kits, and pitch materials for product launches and brand initiatives

• Coordinate PR and influencer seeding of product samples

• Monitor media coverage and compile press clippings and coverage reports

• Research and identify global brand ambassadors and influencers

• Organize and maintain our global ambassador and media contact database

• Create influencer briefs and campaign guidelines for collaborations

• Support the monthly delivery of an internal company newsletter as well as internal communications

• Manage influencer outreach, support with negotiations and relationship building

• Track influencer campaign performance and combine results across different markets

• Conduct ongoing competitor analysis within the parental/baby category across earned media channel

• Research emerging consumer trends, cultural moments and brand marketing opportunities

• Collaborate with cross-functional teams on retail/e-tail marketing toolkits and presentations

About you

• You have a strategic and creative mindset with genuine interest in brand marketing and social media

• You like to stay on top of with cultural trends and conversations across all kinds of media

• You have aesthetic judgment, attention to detail, a natural curiosity with proactive approach to initiatives

• You have high standards of organization and precision in all aspects of your work

• You are a 3rd or 4th year Higher Vocational Education (HBO) or University student in Commercial Economy, (Digital) Marketing, Business Administration, Fashion, Communication or related fields

• You do well both in collaborative team environments and when working independently

• You are eager to learn with an enthusiastic and curious mindset

• You are fluent in English (spoken and written) and comfortable presenting

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand; 

• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further; 

• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor); 

• A laptop; 

• Monthly internship allowance of 500 EUR; 

• A great office located in Amsterdam Zuid-Oost, one of the main business centers of Amsterdam; 

• The possibility to learn, develop yourself and grow in responsibility and position;

Sounds like you? If you’re open for new challenges, then send us your application! 

Once you apply

We will contact you to go through your application. This followed by a 1st interview with the hiring manager. Both have a positive feeling and are you and Bugaboo still as enthusiastic? Then you will receive an offer to join the Bugaboo Team.