At Bugaboo, we’ve been revolutionizing parenting products since 1999, setting the standard for premium design, durability and functionality in strollers and beyond. As pioneers in our field, we didn’t just create products. We sparked a global movement, redefining what parents could expect from everyday essentials. Today, we’re proud to be an iconic brand in our sector, trusted by families worldwide.

Innovation, design, sustainability, and quality are at the heart of everything we do, and our award-winning products are a testament to our commitments. Designed for the future and crafted to empower families, Bugaboo products are made in our very own factory, ensuring unrivalled craftsmanship and testing beyond industry quality and safety standards.

But we believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.

Passionate about unlocking potential, we’re driven to reimagine and reshape our industry time and time again. Together, we’re committed to building a better future—are you ready to join us on this journey?

Reporting to the Regional Sales Director, the Area Account Manager – Bugaboo Group is accountable for building, managing, and growing strong retail partner relationships across Bugaboo and Joolz independent accounts within a defined geographic territory, specifically in the Northeast. This role focuses on in-market execution, retail partner relationships, sell-through performance, and field-level excellence, ensuring Bugaboo’s brand, products, and commercial plans are executed consistently and effectively across all accounts in the region. An Area Account Manager is responsible for driving sales performance within assigned accounts by analyzing store-level results, developing growth strategies, and implementing performance improvement plans. This role is highly hands-on and field-oriented, acting as the day-to-day face of Bugaboo Group within the territory.

The Area Account Manager leads all aspects of account strategy, development, and execution—including commercial planning, relationship management, and tactical programs—to expand existing business, identify new opportunities, and elevate brand presence both online and in-store. This position partners closely with cross-functional teams to ensure best-in-class execution aligned with Bugaboo Group’s global strategy and premium brand standards.

Bugaboo Group North America is a fully remote, highly collaborative team with members across North America. There will be some travel once per quarter for strategic planning sessions as well as a yearly in-person team event.  As many of these retail accounts are based in the Northeast, the ideal candidate is based in the Greater New York area (New York, New Jersey, or Connecticut).

What will you do

Account Strategy & Sales Growth

• Deliver territory sales targets aligned with regional and annual objectives.

• Develop and execute comprehensive retail account plans that drive sales growth, strengthen competitive positioning, and expand the Bugaboo and Joolz brands.

• Own execution of account sales and business plans, including targets and budgets, in alignment with global commercial strategy.

• Achieve annual sales targets and financial objectives while closely monitoring revenue performance against budget.

• Identify and lead multi-year growth opportunities across assortment, distribution, merchandising, and marketing within assigned accounts.

Relationship Management & Customer Partnership

• Build and maintain strong, collaborative relationships with retail partners, serving as the primary point of contact for assigned accounts.

• Lead joint business planning efforts with key customers, leveraging tools such as assortment planning, promotional calendars, and performance reviews.

• Deliver exceptional day-to-day account management, supported by accurate customer data, forecasting, and reporting.

• Ensure brand standards are upheld in-store, including merchandising, displays, pricing, and product presentation.

• Support store openings, floor resets, and visual merchandising initiatives.

• Conduct store visits to assess execution, training needs, and competitive activity.

• Act as the eyes and ears of the business in the field, sharing insights and feedback with leadership.

Operational Excellence & Forecasting

• Own timely and accurate sales, demand, and cost forecasting in line with Bugaboo Group’s global S&OP process.

• Monitor customer satisfaction and service delivery, proactively identifying and resolving potential operational, service, or financial risks.

• Provide regular, insightful reporting on sales performance, trends, and risks versus Bugaboo and Joolz objectives.

Brand Execution & In-Store Experience

• Drive best-in-class physical and digital brand presence in line with Bugaboo Group's brand and merchandising strategy.

• Oversee in-store execution, including product placement, point-of-sale materials, and brand storytelling.

• Build advocacy among retail store teams by delivering compelling product training and reinforcing the Bugaboo and Joolz brand narratives.

Cross-Functional Collaboration & Performance Optimization

• Operate as a collaborative, team-first partner with a positive and professional mindset.

• Contribute to a culture of accountability, respect, and solution-oriented problem solving.

• Communicate clearly and constructively across functions

• Partner with internal teams—including Marketing, Sales Operations, Customer Operations, and Finance—to analyze account and store performance.

• Develop and implement performance improvement plans where needed to drive results and operational efficiency.

• Maintain deep and current product knowledge and serve as a brand ambassador for Bugaboo and Joolz.

What you will bring to the table

• 5+ years of field sales or account management experience within premium consumer goods, juvenile, lifestyle, or specialty retail.

• Proven success managing independent retail accounts and driving in-store sell-through performance.

• Track record of consistently meeting or exceeding territory sales and revenue targets.

• Strong ability to develop and execute strategic account plans that translate into measurable growth.

• Highly analytical, with experience using store-level data to identify trends, opportunities, and performance gaps.

• Hands-on, field-oriented sales professional who thrives in a relationship-driven environment.

• Excellent relationship-building skills with retail owners, managers, and in-store teams.

• Confident communicator and presenter, with experience delivering product training and brand storytelling.

• Experience partnering cross-functionally with Marketing, Sales Operations, Customer Operations, and Finance.

• Strong forecasting, planning, and organizational skills; able to manage multiple accounts and priorities.

• Passion for premium brands and delivering best-in-class in-store execution and customer experience.

• Self-motivated, accountable, and comfortable working independently in a territory-based role.

• Willingness to travel extensively within the assigned region.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand.

• An inspirational, fast-growing international work environment in which you can make a difference.

• Holiday swap (you are free to exchange a public holiday for another day that is more important to you).

• Access to wellness hub OpenUp (monthly wellbeing webinars, individual coaching and an employee assistance program).

• Eligible to participate in Bugaboo’s bonus plan.

• Fully remote working and the opportunity to work from anywhere in the world 8 weeks of the year.

• A Bugaboo stroller when expecting a baby and Bugaboo friends & family discount of 20%.

• Day off on your birthday & day off for volunteering activities.

• 11 holiday days per calendar year.

• Working from home allowance plus a home-office setup budget.

• Eligibility for Bugaboo’s retirement savings plan.

• Vacation and sick time.

• Medical benefits (health, dental, and vision).

Compensation

Pursuant to applicable state regulation regarding pay transparency, Bugaboo discloses the following compensation details for this position:  the annual base salary range for this position is $58,450 - $83,500; contingent on the applicant’s relevant experience, education, job-related knowledge, skills and other qualifications, and includes eligibility for performance-based bonuses. 

Once you apply

If you’re considered a candidate for the role, our Talent Acquisition team will be in touch to continue the conversation. If we both get a positive vibe, you'll be invited for a first interview with the hiring manager. If that goes well, we'll move on to the second and potentially third interviews, to dive deeper into your connection with Bugaboo and what we can offer each other.

Ready to join the Bugaboo team? Apply now.