The Bugaboo Group — home to the amazing brands Bugaboo, Joolz, and Artipoppe — is known for its open, collaborative culture and people-first mindset, where creativity and new ideas truly thrive. With a heritage of pioneering premium, durable parenting products and a deep commitment to sustainability, it’s an inspiring place to make a meaningful impact.

We also believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.

Passionate about unlocking potential, we’re driven to reimagine and reshape our industry time and time again. Together, we’re committed to building a better future—are you ready to join us on this journey?

As an Account Manager, you are responsible for building, managing, and growing strong partnerships with retail accounts. You drive revenue and profitability by developing account strategies and ensuring our brands are represented to the highest standards. Through close collaboration with retailers, you create joint business opportunities and monitor performance to achieve sales targets. You act as the link between our retail partners and the internal sales and marketing teams, ensuring smooth execution and long-term sustainable growth.

This role is ideal for someone who is good at building relationships and has a commercial drive and a hands-on mentality.

You are part of the Western Europe team and report to the Regional Sales Director Western Europe. 

Key responsibilities

• Take ownership of sales and profitability across a portfolio of retail accounts

• Drive the brand and sales within our accounts in order to grow the Bugaboo and Joolz business, the brands and our competitive position (consistent with Bugaboo’s and Joolz’s overall mission, vision and long term objectives)

• Help plan and execute the successful introduction of new products, special promotions, and/or phase out older products. Ensure that Bugaboo’s and Joolz’s product portfolios stay up to date at stores

• Develop and execute account plans in line with the group’s strategic objectives

• Discuss commercial terms, promotional plans, and growth opportunities with partners

• Work together with internal Bugaboo teams on analysing store performance, developing new strategies and implementing training plans

• Monitor store performance and, after analysing them, implement improvement plans where needed

• Conduct regular store and account visits, ensuring consistent execution of brand standards

• Build and maintain strong relationships with key decision-makers at partner accounts

Requirements

• 5 years+ of experience in account management, sales, or retail partnerships within consumer goods, preferably in a premium or lifestyle brand

• Proven track record in achieving sales and profitability targets

• Strong negotiation and commercial skills with the ability to create win-win solutions

• Analytical mindset to interpret data, forecast trends and translate insights into action

• Excellent relationship management and communication skills

• Hands-on and proactive attitude with the ability to adapt to change

• Valid drivers license

• You are fluent in Dutch and you have English language skills as Bugaboo Group is an internal organization

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;

• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;

• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough;

• Holiday swap (you are free to exchange a public holiday for another day that is more important to you);

• Bicycle lease plan - a monthly contribution up to EUR 50 to support you in leasing a bicycle;

• Eligible to participate in Bugaboo’s bonus plan;

• Flexible and hybrid working and the opportunity to work from anywhere in the world 8 weeks of the year;

• A Bugaboo stroller when expecting a baby & Bugaboo friends & family of 20% discount;

• Day off on your Birthday & Day off for volunteering activities;

• 25 holiday days per calendar year and an additional day for every year of service (up to 5 years);

• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor);

• Work from home allowance plus home-office set up budget;

• A solid pension plan, disability insurance and discount on your supplemental healthcare insurance.

Once you apply

If you’re considered a candidate for the role, our Talent Acquisition team will be in touch to continue the conversation. If we both get a positive vibe, you'll be invited for a first interview with the hiring manager. If that goes well, we'll move on to the second and potentially third interviews, to dive deeper into your connection with Bugaboo and what we can offer each other.

Ready to join the Bugaboo team? Apply now.