Innovation, design, sustainability, and quality are at the heart of everything we do, and our award-winning products are a testament to our commitments. Designed for the future and crafted to empower families, Bugaboo products are made in our very own factory, ensuring unrivalled craftsmanship and testing beyond industry quality and safety standards.

But we believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.

Passionate about unlocking potential, we’re driven to reimagine and reshape our industry time and time again. Together, we’re committed to building a better future—are you ready to join us on this journey?

The Paid Social Specialist supports the growth of Bugaboo and Joolz by executing, optimizing, and maintaining paid social campaigns across global markets, working closely with the Senior Paid Social Specialist. This includes platforms such as Meta, TikTok, Pinterest, Reddit, and other emerging paid social channels. Experience working with Smartly.io or similar campaign management and creative automation tools is a strong plus. 

This role combines analytical rigor with creative precision to deliver high-performing, on-brand social advertising that drives awareness, engagement, and conversion throughout the customer journey. Operating within the group’s digital ecosystem and brand framework, you leverage data insights to continuously refine performance, maximize ROI, and translate marketing investment into measurable business impact.

The Paid Social Specialist will be part of the Performance Marketing team and report to the Performance Marketing Lead.

What will you do

• Execute and support Paid Social strategies: design, implement, and optimize paid campaigns across social channels to achieve traffic, conversion, and revenue targets.

• Optimize campaign performance: monitor, analyze, and adjust campaigns based on KPIs, audience behavior, and market trends to maximize ROI and efficiency.

• Collaborate cross-functionally: align with brand, eCommerce, CRM, and analytics teams to ensure paid campaigns are fully integrated into the broader digital ecosystem.

• Reporting and insights: deliver actionable insights and recommendations to the Performance Marketing Lead and wider Digital team to guide decision-making and strategic planning.

• Drive innovation and testing: identify and pilot new ad formats, audience strategies, and automation opportunities to enhance effectiveness of all paid social efforts.

• Manage budgets and forecasting: ensure accurate budget allocation, pacing, and performance reporting across campaigns and markets.

What you will bring to the table

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;

• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;

• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough;

• Holiday swap (you are free to exchange a public holiday for another day that is more important to you);

• Bicycle lease plan - a monthly contribution up to EUR 50 to support you in leasing a bicycle;

• Eligible to participate in Bugaboo’s bonus plan;

• Flexible and hybrid working and the opportunity to work from anywhere in the world 8 weeks of the year;

• A Bugaboo stroller when expecting a baby & Bugaboo friends & family of 20% discount;

• Paid parental leave for primary and secondary caregivers (based on eligibility);

• Day off on your Birthday & Day off for volunteering activities:

• 25 holiday days per calendar year and an additional day for every year of service (up to 5 years);

• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor) .

• Work from home allowance plus home-office set up budget;

• A solid pension plan, disability insurance and discount on your supplemental healthcare insurance.