About us  

The Bugaboo Group — home to the amazing brands Bugaboo, Joolz, and Artipoppe — is known for its open, collaborative culture and people-first mindset, where creativity and new ideas truly thrive. With a heritage of pioneering premium, durable parenting products and a deep commitment to sustainability, it’s an inspiring place to make a meaningful impact.

We also believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.

Passionate about unlocking potential, we’re driven to reimagine and reshape our industry time and time again. Together, we’re committed to building a better future—are you ready to join us on this journey?

Your role at Bugaboo

As a Senior Product Data & Content Specialist you will translate data into inspirational and commercially driven content for bugaboo.com and joolz.com.

You will be in charge of creating and optimizing product detail pages, and analyzing their performance to increase set KPIs. As PIM owner, you will ensure that all product data is accurate and consistent for both websites. You will also contribute to enhancing the end-to-end customer journey across our e-commerce platforms as part of the Growth Content Team.

Collaborating with cross-functional teams, you will play a key role in delivering the digital roadmap, implementing SEO initiatives, running A/B-tests and launching new projects that will contribute to the overall success of our digital business. You will report into the Senior Growth Content Manager.

What will you do?

• Successfully launch products across all categories for both, bugaboo.com and joolz.com

• Drive the full experience of our product detail pages (PDP), as well as some other onsite touchpoints

• Own and maintain the Product Information Management (PIM) data, to ensure all product attributes are accurate and consistently structured

• Analyze performance data and user behaviour to continuously improve our pages and the overall online experience

• Help defining a PDP optimization strategy, ensuring it aligns with and contributes to the broader organizational roadmap and priorities

• Own the relationship with some external partners, such as for product reviews or user generated content

• Play an active role in proposing and prioritizing A/B tests in alignment with our CRO strategy

• Work with the Development Team to ensure that all system integrations are aligned and the product data is flowing correctly

• Collaborate with our SEO agency, understand the technical requirements and impact across PDP components

What will you bring to the table

• You feel confident using data and tools (such as Google Analytics, Data Studio, behavioural analytical tools) to continuously improve our product experience

• You have a commercial mindset and can easily make decisions that have an impact on set KPIs

• You have excellent communication skills in English and feel comfortable sharing and presenting insights to diverse stakeholders

• You have strong stakeholder management skills and can collaborate effectively with cross-functional teams as well as external partners

• You are a great team player with an international mindset who is aware of cultural differences

• Experience with Product Information Management systems (Salsify or similar) is a must

• Experience with Content Management Systems (Salesforce Commerce Cloud or similar) is a must

• You have at least 5 years of experience in ecommerce and thrive in its fast changing environment

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;

• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;

• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough;

• Holiday swap (you are free to exchange a public holiday for another day that is more important to you);

• Bicycle lease plan - a monthly contribution up to EUR 50 to support you in leasing a bicycle;

• Eligible to participate in Bugaboo’s bonus plan;

• Flexible and hybrid working and the opportunity to work from anywhere in the world 8 weeks of the year;

• A Bugaboo stroller when expecting a baby & Bugaboo friends & family of 20% discount;

• Paid parental leave for primary and secondary caregivers (based on eligibility);

• Day off on your Birthday & Day off for volunteering activities:

• 25 holiday days per calendar year and an additional day for every year of service (up to 5 years);

• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor) .

• Work from home allowance plus home-office set up budget;

• A solid pension plan, disability insurance and discount on your supplemental healthcare insurance.

Once you apply

If you’re considered a candidate for the role, our Talent Acquisition team will be in touch to continue the conversation. If we both get a positive vibe, you'll be invited for a first interview with the hiring manager. If that goes well, we'll move on to the second and potentially third interviews, to dive deeper into your connection with Bugaboo and what we can offer each other.

Ready to join the Bugaboo team? Apply now.