At Bugaboo, we’ve been revolutionizing parenting products since 1999, setting the standard for premium design, durability and functionality in strollers and beyond. As pioneers in our field, we didn’t just create products. We sparked a global movement, redefining what parents could expect from everyday essentials. Today, we’re proud to be an iconic brand in our sector, trusted by families worldwide.

Innovation, design, sustainability, and quality are at the heart of everything we do, and our award-winning products are a testament to our commitments. Designed for the future and crafted to empower families, Bugaboo products are made in our very own factory, ensuring unrivalled craftsmanship and testing beyond industry quality and safety standards.

But we believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.

Passionate about unlocking potential, we’re driven to reimagine and reshape our industry time and time again. Together, we’re committed to building a better future—are you ready to join us on this journey?

In this role as a Senior PR & Influencer Marketing Manager, you will take on a hands-on, high-ownership position within Bugaboo’s global brand team. You will lead PR and influencer marketing during a period filled with major product launches, driving both strategy and execution across agency partnerships, press relations, events, product seeding, and creator content.

What will you do

PR

• Own the PR workstream for a high-priority Q4 product launch — coordinating agencies, press, event, and seeding across global and local stakeholders

• Manage local teams and agencies to land Corporate PR stories in international media

• Write press releases and build press kits for major Q3/Q4 launches, ensuring on-time, complete delivery to local market teams

• Develop launch PR strategies and pitching guidelines for local teams and agencies to execute in market

• Coordinate PR reporting across markets and track performance of key activities using measurement tools

• Serve as press liaison, coordinating media interviews with official Bugaboo spokespeople

Influencer Marketing

• Lead all seeding initiatives – from local market coordination to global executions with celebrities, KOLs, and influencers

• Create influencer briefs for local markets and global creators to execute

• Guide content creation with global influencers and KOLs in close collaboration with the social media team

Brand Communications

• Execute against an established global communications strategy and ensure consistent adoption across local markets

• Contribute a comms perspective to global brand calendar and budget planning for 2027

What you will bring to the table

• Proven experience in PR and influencer marketing within a premium consumer brand or agency environment

• Confident managing agencies and coordinating across global markets

• Strong comms strategy perspective to develop briefs, PR & Influencer guidelines and press releases

• Comfortable owning a global comms launch end-to-end with multiple moving parts

• Based in or able to relocate to Amsterdam for the contract period
  

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;

• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;

• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough;

• Holiday swap (you are free to exchange a public holiday for another day that is more important to you);

• Bicycle lease plan - a monthly contribution up to EUR 50 to support you in leasing a bicycle;

• Eligible to participate in Bugaboo’s bonus plan;

• Flexible and hybrid working and the opportunity to work from anywhere in the world 8 weeks of the year;

• Day off on your Birthday & Day off for volunteering activities:

• 25 holiday days per calendar year and an additional day for every year of service (up to 5 years);

• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor) .

• Work from home allowance plus home-office set up budget;

• A solid pension plan, disability insurance and discount on your supplemental healthcare insurance.

Once you apply

If you’re considered a candidate for the role, our Talent Acquisition team will be in touch to continue the conversation. If we both get a positive vibe, you'll be invited for a first interview with the hiring manager. If that goes well, we'll move on to the second and potentially third interviews, to dive deeper into your connection with Bugaboo and what we can offer each other.

Ready to join the Bugaboo team? Apply now.