Our story

We are Bugaboo Group, home to three iconic brands: Bugaboo, Joolz, and Artipoppe. Each has its own story and identity. Together, we share one purpose: creating exceptional products and experiences that support families at every stage of parenthood.

Bugaboo pioneers premium mobility, empowering parents to explore the world with confidence. Joolz pairs smart designs with a commitment to sustainability, so families can make conscious choices without compromising style. Artipoppe redefines babywear through luxurious craftsmanship that celebrates both parent and child.

Our story is built by people. From designers and engineers to marketers and customer care experts, more than 1,100 of us work across 30 countries to shape the future of our brands. We care about what matters, putting families, quality, our people, our brands, and our planet at the heart of what we do.

We are united by innovation, collaboration, and a drive to make a meaningful impact. We innovate with impact, encouraging curiosity, welcoming new perspectives, and exploring ideas that make a difference. We grow together, sharing knowledge and believing the best ideas come from diverse teams working together.

Here, everyone is valued, respected, and empowered to succeed. We celebrate diversity, foster inclusion, and create room for people of all backgrounds to grow. We are driven to deliver, taking ownership of our work and the outcomes we create.

Join us. Bring your talent, build your career, and help shape the everyday lives of families around the world.

Your role at Bugaboo Group
Your aim as a Growth Content Intern is to educate, inspire and drive consumers down the funnel on both bugaboo.com & joolz.com. You will help consumers find relevant products and understand their functionalities by ensuring the product data is in place and content is enriched.

This role is for someone who loves digital, e-commerce and website content, and wants to utilize their problem-solving skills & customer centricity mindset. (In this role your will not be responsible for any Social media or Paid media activities).

You will join the Growth Content team where you will support and learn from the content specialists all there is to know about the day-to-day business of running both our global websites.

What will you do?

· Support in optimizing all content pages for growth in search engine visibility and reach, click-through rates and conversion;

· Support the team in delivering the content roadmap (including, but not limited to: product launches, commercial events, blogs and CRM & CRO projects);

· Work with analytic tools, like GA4, Looker Studio, Hotjar and other dashboards to define digital content assumptions and decisions. Support in ensuring tracking is in place on all elements for optimization analysis;

· Learn to work with PIM- and Ecom/CMS systems;

· Collaborate & align across stakeholders: CRM, SEO, Development team, Paid Media, & Data and Analytics team, Brand, Product.

About you:

· You are enrolled in 3rd or 4th year Higher Vocational Education (HBO), or University student and an internship is a compulsory part of your curriculum.

· You study in the field of (digital) Marketing, Advertising, Business Administration, Commercial Economy, Communication, or related areas.

· You have basic skills in Excel, PowerPoint and MS Teams.
You like to work as part of a team as well as independently.

· You have a creative and proactive mindset, with a hunger to learn and succeed.

· You are analytical, with the ability to interpret data & information.

· You possess strong organization skills, with the ability to multi-task.

· You have strong verbal and written communication skills.

· You are fluent in English, both spoken and written.

You are available for 40 hours per week for at least 5-6 months and you are able to work flexible - both in Amsterdam office and taking part in online teams, starting in January/February 2027.

***Please note that you need to be enrolled as a student at a Dutch educational institution for the duration of the internship. The internship can only start with their written permission before the start date.

***Furthermore, you require a valid residence permit for study purposes covering the period of the internship.